Leading competitive leisure brand, Junkyard Golf Club, came to us to reinvent their Influencer Marketing strategy. Their goal was to increase brand awareness on a national scale and, most importantly, to drive sales.

We developed a dual-channel monthly seeding strategy, focusing on high energy video content from some of the UK’s top performing Gen-Z content creators across both TikTok & Instagram. Keeping the brand’s target demographic in mind when coming up with the creative for the campaign, we tailored each monthly brief to meet the specific needs of the business and to mirror their existing marketing calendar to ensure their brand identity remained cohesive and consistent. 

Here are the results after just 5 months…

• £190k Profits Generated

• 22.5K Discount Code Redemptions

• 3M REACH

• 180K Interactions