Immersive, prison-themed cocktail bar and theatrical experience, Alcotraz, were initially looking to drive sales in all 6 of their UK locations.

Connecting this fast-growing brand with some of the UK’s top performing digital talent, we developed an ongoing, multi-channel social media campaign to showcase the Alcotraz experience, positioning it as the number 1 activity in all 6 cities.

Following the success of our initial 3 month partnership, we were asked by the team to implement the same strategy for their brand new site in Melbourne, Australia.

Here are the results after just 6 months…

• 43 Viral Videos

• 13M Reach

• 2m Interactions

• £92k Profits Generated